{"id":753,"date":"2026-04-16T13:52:39","date_gmt":"2026-04-16T13:52:39","guid":{"rendered":"https:\/\/vecorg.com\/demo5\/?page_id=753"},"modified":"2026-05-21T06:35:10","modified_gmt":"2026-05-21T06:35:10","slug":"logo-design-brand-identity-of-arc","status":"publish","type":"page","link":"https:\/\/vecorg.com\/demo5\/portfolio\/logo-design-brand-identity-of-arc\/","title":{"rendered":"Logo Design &#038; Brand Identity of ARC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"753\" class=\"elementor elementor-753\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a65e6bc e-flex e-con-boxed e-con e-parent\" data-id=\"a65e6bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06cb5b5 e-con-full e-flex e-con e-child\" data-id=\"06cb5b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fbdcd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7fbdcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Logo Design &amp; Brand Identity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def8b40 e-flex e-con-boxed e-con e-parent\" data-id=\"def8b40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6503e64 e-con-full e-flex e-con e-child\" data-id=\"6503e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77e72b6 e-con-full e-flex e-con e-child\" data-id=\"77e72b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0fca3a e-con-full e-flex e-con e-child\" data-id=\"f0fca3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41d96b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"41d96b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a7ac9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"91a7ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ARC is an aluminium crafts and coatings brand built around precision, process, and finish.<\/p><p>Working with a brand at an early stage meant starting from the ground up \u2014 guiding both the visual identity and the overall direction it would take. This included developing a logo that reflects a sense of structure and control, along with helping define a tagline that captures the brand\u2019s positioning.<\/p><p>The final identity takes cues from architectural curves and engineered forms, paired with a metallic silver and deep red palette to bring in both strength and a refined edge. A foundational identity designed to support the brand as it begins to take shape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a394097 e-con-full e-flex e-con e-child\" data-id=\"a394097\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3c84cd e-flex e-con-boxed e-con e-parent\" data-id=\"e3c84cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba0cdbd e-con-full e-flex e-con e-child\" data-id=\"ba0cdbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d81385 e-con-full e-flex e-con e-child\" data-id=\"7d81385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90a582 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d90a582\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scope of Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3d8b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3bb3d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo Design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual Identity Direction<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tagline Development<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8684f96 e-flex e-con-boxed e-con e-parent\" data-id=\"8684f96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b6f79a e-con-full e-flex e-con e-child\" data-id=\"1b6f79a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6b902 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a6b902\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Highlights<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e29a1b6 e-con-full e-flex e-con e-child\" data-id=\"e29a1b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5c7e04 e-con-full e-flex e-con e-child\" data-id=\"c5c7e04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bccd269 elementor-widget elementor-widget-image\" data-id=\"bccd269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ARC 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ3LCJ1cmwiOiJodHRwczpcL1wvdmVjb3JnLmNvbVwvZGVtbzVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BUkMtNC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4-768x1152.png\" class=\"attachment-medium_large size-medium_large wp-image-447\" alt=\"\" srcset=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4-768x1152.png 768w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4-200x300.png 200w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4-683x1024.png 683w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-4.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abffac9 e-con-full e-flex e-con e-child\" data-id=\"abffac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80764c2 elementor-widget elementor-widget-image\" data-id=\"80764c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ARC 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ0LCJ1cmwiOiJodHRwczpcL1wvdmVjb3JnLmNvbVwvZGVtbzVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BUkMtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1-683x1024.png\" class=\"attachment-large size-large wp-image-444\" alt=\"\" srcset=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1-683x1024.png 683w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1-200x300.png 200w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1-768x1152.png 768w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-1.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5286284 e-con-full e-flex e-con e-child\" data-id=\"5286284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9020186 elementor-widget elementor-widget-image\" data-id=\"9020186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ARC 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ1LCJ1cmwiOiJodHRwczpcL1wvdmVjb3JnLmNvbVwvZGVtbzVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA0XC9BUkMtMi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2-683x1024.png\" class=\"attachment-large size-large wp-image-445\" alt=\"\" srcset=\"https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2-683x1024.png 683w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2-200x300.png 200w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2-768x1152.png 768w, https:\/\/vecorg.com\/demo5\/wp-content\/uploads\/2026\/04\/ARC-2.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c6c165 e-con-full e-flex e-con e-parent\" data-id=\"69c6c165\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17f7aae6 e-con-full e-flex e-con e-child\" data-id=\"17f7aae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-42888e2e e-con-full e-flex e-con e-child\" data-id=\"42888e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e182d7c e-con-full e-flex e-con e-child\" data-id=\"1e182d7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45b387b3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"45b387b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to Brew <br>Something <span style=\"color:#C45733\">Beautiful?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab45130 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7ab45130\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s create a brand that feels true to who you are \u2014 and resonates with the people it\u2019s meant for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f9543 elementor-align-center elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"15f9543\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/demo5\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logo Design &amp; Brand Identity ARC ARC is an aluminium crafts and coatings brand built around precision, process, and finish. Working with a brand at an early stage meant starting from the ground up \u2014 guiding both the visual identity and the overall direction it would take. This included developing a logo that reflects a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":435,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-753","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/pages\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":19,"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/pages\/753\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/pages\/753\/revisions\/1260"}],"up":[{"embeddable":true,"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/pages\/435"}],"wp:attachment":[{"href":"https:\/\/vecorg.com\/demo5\/wp-json\/wp\/v2\/media?parent=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}